2016 the Year of Snapchat
Today is the longest day of the year which marks the exact half of the solar year, and if you’re starting to wonder what to make of this year in …
On Social Media and the steroids of feed algorithms
Last week, Instagram, which since 2012 is owned by Facebook, updated the feed to all the account applying the new optimized algorithm. What does it mean? It means that, like …
Instagram’s latest update kicks many apps out of business.
Well here we are folks, another earth-shaking Instagram update. First the introduction of advertising last September 2015, then at beginning of 2016 the new “optimized” algorithm, which, like Facebook keeps …
Better Local SEO for Small Business in 10 steps
At home or on the go, nowadays the web is undoubtedly the main source of local information. I work for several small business, most of them local, and I never …
Instagram Ads: the first, predictable and surprising, 6 months
After almost 9 months from the launch of Instagram ads, reliable performance data is now becoming available from several sources and the picture emerging is of another winner, albeit with …
Coming soon to your screens: chatbots
The recent F8 developers conference by Facebook, the most talked about news has been about opening its messaging platform (Messenger) to developers. No more than two weeks ago Satya Nadella, Microsoft …
Mobile SEO: is your site ready for next Google update?
As web traffic by mobile devices has surpassed desktop in 2014, a site mobile experience has been an increasingly crucial factor of SEO. A few days ago Google announced a new …